3 Reasons to Create Your Own Information Products Business Online

As an online marketer, you can see how many thousands of information products are created to serve this niche alone. Some of the most successful online marketers make their living by promoting courses and e-books that teach various internet marketing skills. You can find information products, though, on every imaginable subject, so the field is wide open. You can also find plenty of info products on topics such as “dating tips” and “dessert recipes,” as well as thousands of others. One of the main functions of the web is to deliver information to people, and this will always be the case. If you’ve ever considered entering the information products business, the following three benefits of doing this might be all the convincing you need.

1) When you sell information products online, you have no guarantee of success, and this is, of course, true of any business. Yet failure in this case, which usually results from not doing proper preparation, doesn’t have to be costly, so it’s easy to try again. Whereas with an offline business you might be investing your life savings, there are many low cost and free online marketing strategies.

In other words, you can create lots of info products in various niches and proceed with the ones that are successful. Testing out new ideas with info products is a walk in the park. One of the best aspects of an information business is that digital products, unlike physical ones, don’t require any shipping or storage. This solves the biggest hurdle businesses face when starting out, which is having to take care of these recurring costs. Your info product can be downloaded by your customers right away, without having to wait – instant gratification!

2) Information products can be created in a single day when you know how. The fact is, experienced information marketers do this consistently.

3) When you have this business model in place, you can simply release products when you want and sell them to the people on your email list. What’s more, when you have your list of buyers, your market research becomes as simple as shooting them an email and asking what they want. As you release more products, you’ll eventually be seen as an authority in your area of interest.

As we’ve seen, if you’re committed to doing what it takes to succeed, selling information products can be the ideal business. Some of the largest and most profitable info product businesses that are raking in huge profits today were started from scratch. It’s not necessary to understand everything perfectly to get started.

The more action you take, the easier it will be to know what to do next. All you have to do is find a topic that excites you, do some research and launch an information product!

Can You Make A Living As A Freelance Information Product Creator?

Do you need to sell information products in order to make a living as a creator of learning content? I mean, that seems to be the impression you get if you hang around the internet marketing business long enough.

Wanna make money? Create an infoproduct. Wanna build a reputation? Create an information product. On and on but underlying it all is that you need to sell those self-same learning courses.

Is there another way to create learning products and make a living without having to sell those information products?

The answer is yes!

There are four basic roles in the supply chain of learning content products.

1. The creator

2. The presenter

3. The packager or publisher

4. The seller

Frequently the presenter and the seller are the same person — at least on the internet. But the creation of high quality infoproducts is a specialty. And it’s a task that can be done from the background, without anyone being the wiser. And that situation — high skill specialty and a background task — makes information product creation fertile ground for a freelance business.

In this article, I’m going to identify three markets that are perfect for the freelance information product creator.

1. Large companies

Large companies are the traditional market for most of the training industry. After all, one of their primary critical success indicators is how up-to-date their employees are. In other words, how often they train their people. So most large companies spend a great deal of money in supplying training to their people. Some of that training is contracted — the training company provides both content and trainer and sometimes facilities. But a large portion is internal — provided by internal or contract training staff. Companies often prefer to own the course material and so they will hire freelance learning content providers to design their courses.

2. Large Training Companies

Large training companies such as Learning Tree International or Global Knowledge usually hire contract trainers who are responsible for both content and delivery. However, they also maintain a set of courses which are their property. This type of learning content is often provided by freelance course designers.

3. Information Product Marketers

New information marketers are told to design their own information products. After all, they are the experts and if they are going to go beyond the minimum they need to have their own information products. But many of the infoproduct marketers are large multi-million dollar companies. The owner no longer creates his own products. In fact, he or she may not even bother to act as presenter. The creation of information products is often one of those tasks that are outsourced very quickly. Why? Because doing it well is a specialty involving many years of training. These large publisher/marketers often release several new products a year. Freelance staffing can prove to be cheaper for these companies than hiring employees.

How To Sell Information Products For High Prices Online

Information that carries high value not just in monetary terms but also in terms of creating the quality of experience can command a high price from a prospective buyer. And not just that, information which can be highly path-breaking like ones revealed by Rich Schefren, Eben Pagan, Jeff Johnson and many more internet marketers is even more in demand within the marketplace.

Information is as much necessary today as food and medicine. Today, information is treated like medicine to treat pain in life. There are 2 types of information: one that increases growth and pleasure, another that eliminates or even decreases pain in life. Especially information that removes obstacles is known to be path-breaking and hence is known as “breakthrough information”.

Value can be termed in different ways by different people. For certain people, money is all that matters and therefore money is value to them. For another group of people, inner joy and satisfaction is all that matters which is value to them. Therefore, value can be tangible and intangible.

Therefore, one must decide whether any information sold by you is going to act as a healing agent or it’s going to increase/enhance the overall satisfaction of a person’s experience of life.

Now, information can be sold in various forms: audio, video, e-books, books, group coaching, webinars, membership site, forums, or even a one-on-one coaching program.

It’s upon you to decide how you wish to accelerate the results you want your target customers to achieve. But first, you need to be clear about what you want to deliver as a result of your training efforts. After all, information products are solutions that enlarge the vision of your target customers and thus help them become happier.

Therefore, the price of a product depends on the impact it carries to enlarge the vision of a target customer or probably, remove a large amount of pain from a person’s life. Lifestyles are very important and if your information product is going to radically enhance the quality of a person’s lifestyle then it is obvious you can charge a high price for the information you’re selling.

But most internet marketers who have successfully sold information products have been able to deliver at least 10 X or even 1000 times the price of their product. That’s what has made them successful. And they were crystal clear of who their product belongs to. Not every Tom, Dick or Harry is going to be your target customer. Every person has a unique personality and therefore unique needs so not every information product is going to be useful to each and every person on the planet.

Your product has to be different and unique from all other vendors so you stand a chance to build a brand around your product.