You Can Benefit From Selling Information Products Online

The information product business on the Internet is hot. There have been many Internet marketers that made it big with their own info products, and why not? There are many markets available for information products, and you just need to have solid and useful information that provides a good solution to a problem. Not everyone can solve their problems on their own, and that is why this works so well. However, there is a lot to learn, and that is where many people get stuck with this subject. In the following article we shall be looking into three reasons as to why you should start selling your own info products and why it’s such a great idea.

No business is risk free, and when you sell information products, it’s possible that your initial efforts might fail.

If, however, your results are disappointing (which probably meant you didn’t research your market carefully), it’s not hard to try a new approach until you succeed. While it takes quite a bit of capital to start a traditional business, on the internet you can start with hardly any upfront costs. This means, you can actually launch different info products in different markets, test them out, and go for the one that’s making you the most money.

Testing out new ideas with info products is a walk in the park. Information products have a distinct advantage over physical products in that you don’t have to worry about storing or shipping them. Unlike other types of businesses, you won’t have these costs eating away at your profits month after month. With digital downloads, everyone gets what they want -you can deliver the products cost-free and customers don’t have to wait to receive them!

Another benefit of selling information products is that it’s possible to create them very quickly and efficiently, even in one day. It has been done by Internet marketers and they’ll keep doing it.

As you get more experience, you’ll realize how simple it can be to launch products and market them to your mailing list whenever you want. Having a targeted list also simplifies doing research for your products, as you can always email your list and ask people questions. You won’t only be able to sell your products regularly, but you can gain expert status in your chosen niche.

You can do well creating and selling information products online, you just need to learn more and then take action. Most people are not sure how to begin or what to do, and that is a common challenge. It is all about perception, and while this may look really hard – the truth is that it is not. You should avoid feeling like that and just learn a bit more and do something with it. Just start planning because that is very important to see your clear roadmap in front of you.

Develop an Online Business Selling Information Products

Building a business around information products has become a bit of a hot topic in recent years. Many online businesses were developed selling other peoples digital downloads of information, but what information products could you develop with your own knowledge, and how can you sell them?

Information products are things like ebooks, ecourses, teleseminars, audio programmes, online training programmes. It is simply a product whereby you deliver information to your customer in an electronic format, so a downloadable file. You can of course package your information as a hard copy and send out things like a folder containing printer material, cds, dvds, etc but most people deliver information products online, to keep production costs to a minimum and the efficiency of the business high.

For example, if you are delivering your information in a written format, such as a Word document, you might turn that into a pdf file and call it an ebook. Of you might decide to deliver that written information over a series of emails, delivered over a period, and call it an ecourse.

If you prefer the spoken word, you might record an interview or telephone conversation, turn that into an mp3 and call it an audio programme. You could also have that information transcribed and turn it into another written information product, an eBook or ecourse.

Don’t be put off by thinking you have to write a book on a subject either, most information products are relatively short in length, so rather than books, think guides or tip sheets. Internet users want concise, easy to consume products that answer their questions or solve a particular problem and you shouldn’t need to write reams in order to do that. If you do, serialise the information and turn it into an ecourse.

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Information Product Creation – Using the Mind’s Limitations to an Advantage

When creating your information products you should always take into account your audience’s ability to process information. This is true whether you are talking about chunking information or simply displaying it.

The cognitive limit — the rule of seven plus or minus two — is one expression of your audience’s ability to absorb and process information. It affects everything you do when creating your information products. Now there’s nothing that forces you to pay attention to this limitation — after all it’s your product. But it will greatly affect how your audience perceives the quality of your product.

So what does this seven plus or minus two mean?

Above nine items the brain needs to process the information through long term memory. Short term memory can’t hold more than nine items. Below five items the brain will decide that the information isn’t that important and will process it and discard it from short term memory. As the number of items approaches the limits the brain begins to flip between the two situations.

So how do we use this mental trait in our products?

The first use is in the recognition of the concept of mental noise. Basically, as the amount of information clamoring for a person’s attention increases, their ability to process information falls.

What does this mean to us as information product creators?

First, it means that all the numbers in the rest of the article should be considered as maximums. As your audience is bombarded with information you need to reduce the target number in order to achieve the same level of information. For example, today, three items not four is usually considered optimum.

Second, it means that when you are training (i.e. presenting a live product), you need to consider the environment — both immediate and overall. Your audience will always learn better if you give them a quiet, calm, low extraneous information environment. However, their environment outside the training area will also affect their ability to absorb information.

Third, it means that we need to modify our presentation based on the environments. You may need to overcome the external stimulus in order to be heard at all. Figuratively, you may need to shout to be heard!

Going on to the cognitive limit itself, the next obvious use is at the low end of the cognitive limit. The brain will begin to pay attention at three, four and five items. Traditionally, it was suggested that four points was optimum for most slides. Why? Because at four points the brain says, “pay attention, this might be important”. That allowed the presenter to ride the wave and drive the actual information being presented home without overloading the audience. Five was too many because then the audience will pay too much attention to the slide.

The third use is at the high end. When organizing an information product we might be tempted to identify more than nine chunks of information in our product. Unfortunately, our brains can’t handle that much information in short term memory. But we also cannot process information directly into long term memory. Result? If you present a slide with more than nine items on it the audience will ignore the slide. They’ll go to sleep. You’ll lose them. The optimum number of chunks of information — chapters, modules or sections — is always less than seven. However, when presenting in a non-written mode — for example, a seminar or webinar — you actually should limit the modules to no more than five.

Creating and Promoting Your Own Information Product

Anyone who has been doing internet marketing for awhile knows how many information products get sold each day. It’s an extremely lucrative business, especially if you sell high quality products that work. People just can’t get enough of info products that teach tell how to do stuff. So why not grab a piece of this pie yourself?

The easiest way to get started, is to create a product around something you are passionate about. Perhaps it’s a hobby that you are really good at. Like to play the guitar? Then maybe you can create an eBook teaching new guitar players how to play. Are you successful with the ladies? Then maybe you can create a product around online dating. There are tons of niche markets out there. You just need to tap into one of them with your own expertise.

To ensure that you are creating a high quality product, make sure you do the proper research beforehand. To start, create a mindmap to think about what topics you are going to include in your product. Then go on relevant forums and find out what problems people are having in your niche. Once you have a list of problems and issues, do some more research and find the solutions to these problems. Once you do this, you will have a high quality info product that people will want to buy.

What’s nice about creating information products is that they are really easy to promote. You could try SEO and try to get your product page to rank well in the organic search rankings. Using techniques like article marketing, blog commenting, and other link building strategies is really not that tough. It just requires a little bit of extra work on your part.

If you are not afraid of creating videos, make sure to do so as well. A well produced video can attract lots of traffic and make your product that much more attractive to buy. Then by putting it on a high trafficked site like YouTube, you are exposing your product to thousands of eyeballs.

You can also promote your products using paid traffic like Google AdWords. By buying traffic for relevant keywords to your product, you can get lots of targeted visitors visiting your page. As long as your product page converts well, you should be able to make a nice profit using paid traffic.

The key to selling information products, is to make sure your product is extremely high quality. There’s a lot of junk out there, so make sure your own product stands apart from the rest. If you do this, and market your product well, you should end up with a very lucrative business.